The 100 Moms Project was born from a heartfelt conversation between Jill, a Boudoir Photographer and Relationship Coach and Courtney, an Esthetician at Natura Skin Boutique. As they caught up over coffee, they reflected on a shared truth—too many moms pour endlessly into others while neglecting themselves.

As mothers who work in the self love space, Jill and Courtney, know firsthand that self-care isn’t a luxury—it’s a necessity. So many moms put themselves last, whether by default or circumstance, without understanding the compounded weight of responsibility, the power of self-investment and the belonging and community it can bring as a byproduct . A mom who feels supported, cared for, and empowered shows up differently in her life. She cultivates a growth mindset, radiates confidence, and elevates those around her. That realization sparked a bigger vision—to create something tangible for the women of Western New York.

The 100 Moms Project is the first step toward that mission. This initiative will help fund To the Roots, a nonprofit dedicated to providing self-care services and luxury experiences to moms who need them most. Because when moms thrive, families and communities do too. Join us in making self-love accessible to every mom.